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HPG alternative

HPG Alternative for Promotional Product Distributors

Catalist supplies 560+ named consumer brands the end client recognizes — and sits alongside HPG in your line card, not in place of it.

HPG alternative for trade distributors. HPG serves multi-brand asi distributors who buy across hpg's portfolio (hub pen, beacon, origaudio, handstands, best promotions, debco, bcg, batch & bodega, mixie, sugarspot) plus licensed albanese, ooni, weber.. Catalist is the additive trade-only source for the named consumer brand portfolio HPG leaves to other suppliers. Catalist gives the same multi-brand consolidation HPG offers, plus a REST API, EDI X12, and same-day-verification onboarding without a territory rep on the line.

Apply to add Catalist to your line card →

What HPG does well

Bundled portfolio across small hardgoods + writing. Hero positioning: "Welcome to HPG Brands."

HPG works for distributors whose programs lean into owned brand collection plus a handful of licensed names. strong in writing instruments and small hardgoods..

Where Catalist sits next to HPG

Catalist gives the same multi-brand consolidation HPG offers, plus a REST API, EDI X12, and same-day-verification onboarding without a territory rep on the line.

The pattern most distributors use: keep HPG on the line card for bundled portfolio across small hardgoods + writing., add Catalist for the named consumer brand and category gaps. One PO across brands. Net 30 from order one. REST API or EDI X12 if your back office is integration-native.

Why distributors are adding new sources right now

What distributors said

"Either no one picks up or they say 'we'll have an answer for you in 48 hours.'"

— Sarah Whitaker, Williams Advertising (ASI SOI 2022). ASI Counselor State of the Industry 2022

"If this happens twice, we eliminate the vendor from our system."

— Mark McCormack, Founder/CEO, Identity Marketing Group (asi/229857). ASI Counselor SOI 2025 — Choosing Suppliers

Side-by-side: HPG and Catalist

Feature HPG Catalist
Brand portfolio 10+ owned brands + 3 licensed (Albanese, Ooni, Weber) 560+ named consumer brands
Tech surface Phone + rep, no public API/EDI REST API, EDI X12, portal, email
Onboarding Assigned territory rep, sales-driven Apply online with ASI / PPAI / SAGE — same-day verification
Pricing As-Low-As entry pricing public; tiers gated Distributor pricing structure public
Communication Rep response times vary Trade desk SLA: response within 4 business hours

Comparison data sourced from each company's public hero positioning, distributor application flow, and published documentation as of May 2026. Catalist data reflects current platform capabilities.

Frequently Asked Questions

Is Catalist a HPG alternative?
Yes. Catalist sits alongside HPG in a distributor's line card as the source for 560+ named consumer brands across drinkware, apparel, electronics, kitchen, outdoor, and hardgoods. The application uses standard PPAI / ASI / SAGE / UPIC credentials and verifies same-day.
How does Catalist compare to HPG on API and EDI integration?
HPG no public api or edi documented. Catalist offers a REST API, EDI X12, portal, and email order entry — sandbox plus production environments for platform integration work.
Can I use Catalist alongside HPG?
Yes. Catalist is designed as an additive source to your existing supplier mix, not a replacement. Most distributors keep HPG on the line card and add Catalist for the brand and category gaps. Net 30 terms apply from order one, and onboarding does not require switching off HPG.
What documentation does Catalist provide on HPG-style trade orders?
Every order ships with a brand-direct manufacturer invoice and chain-of-custody record. Documentation is delivered in the distributor portal at b2b.catalistai.com. Compliance documents (ESG, PFA, FLA) are available on request for the brands that publish them.

Other supplier alternatives Catalist covers

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4imprint alternative

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Add Catalist to your line card

Apply with your PPAI / ASI / SAGE / UPIC credentials. Same-day verification. Net 30 from order one.

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