ETS Express alternative for trade distributors. ETS Express serves drinkware-heavy asi distributors.. Catalist is the additive trade-only source for the named consumer brand portfolio ETS Express covers narrowly. Catalist supplies drinkware from named consumer brands the end client asks for — NutriBullet, Cuisinart, Igloo, BlenderBottle, and more — across the same category, plus the hardgoods, apparel, electronics, kitchen, and outdoor categories ETS doesn't carry.
Apply to add Catalist to your line card →What ETS Express does well
Drinkware specialization with the recent retail brand expansion. Hero positioning: "Drinkware with built-in brand equity."
ETS Express works for distributors whose programs lean into h2go (core) plus owala, larq, fellow, blenderbottle (added oct 2023). pcna subsidiary..
Where Catalist sits next to ETS Express
Catalist supplies drinkware from named consumer brands the end client asks for — NutriBullet, Cuisinart, Igloo, BlenderBottle, and more — across the same category, plus the hardgoods, apparel, electronics, kitchen, and outdoor categories ETS doesn't carry.
The pattern most distributors use: keep ETS Express on the line card for drinkware specialization with the recent retail brand expansion., add Catalist for the named consumer brand and category gaps. One PO across brands. Net 30 from order one. REST API or EDI X12 if your back office is integration-native.
Why distributors are adding new sources right now
What distributors said
"The universal principal among our customer base is they want quality products and they want retail brands they have heard of."
"Demand for the hot retail brands is like a snowball going downhill, faster and faster."
Side-by-side: ETS Express and Catalist
| Feature | ETS Express | Catalist |
|---|---|---|
| Category coverage | Drinkware only | Multi-category — drinkware + apparel + electronics + hardgoods + kitchen + outdoor |
| Retail brands in drinkware | h2go (core) + Owala, Larq, Fellow, BlenderBottle (added 2023) | Cuisinart, NutriBullet, Igloo, BlenderBottle, and more — foregrounded, not buried |
| Tech surface | Angular SPA, ESP-integrated, no public API | REST API, EDI X12, portal, email |
| Onboarding | Trade-only credentialing | Apply with ASI / PPAI / SAGE / UPIC — same-day verification |
| Pricing | Login-gated | Distributor pricing structure public |
Comparison data sourced from each company's public hero positioning, distributor application flow, and published documentation as of May 2026. Catalist data reflects current platform capabilities.
Frequently Asked Questions
Is Catalist a ETS Express alternative?
How does Catalist compare to ETS Express on API and EDI integration?
Can I use Catalist alongside ETS Express?
What documentation does Catalist provide on ETS Express-style trade orders?
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S&S Activewear alternative
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4imprint alternative
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Add Catalist to your line card
Apply with your PPAI / ASI / SAGE / UPIC credentials. Same-day verification. Net 30 from order one.
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